Hard-Fi are approaching a dramatic new apex in their career. Critically acclaimed, commercially successful and tower block tall, the West London four-piece continue to reinvigorate music with raw sounds and instant, merciless beats. Neither bound by musical restriction or industry expectation, they follow their blazing, genre-defining Number 1 U.K. debut 'Stars of CCTV' with the eagerly anticipated 'Once Upon a Time in the West.' the album sees the British band returning with a fully loaded arsenal of category-defying pop grenades, melding genre-hopping beats, Motown hooks, and rock 'n' roll swagger into it's own indefinable, undeniable sound. In short, Hard-Fi are the sound of now.
Say what you will about the Grammys or VMAs or any blas√ domestic music award; Mercury Prize nominees are generally more than up to snuff. This UK quartet got Mercury props courtesy of 2005's sterling sophomore effort, Stars of CCTV, which consequently yielded a prestigious five-night residency at Brixton Academy. Now they seek new commercial heights on the strength of single "Help Me Please," previously available on Warchild benefit album Help!